Selected work

A collection of case studies

I've worked across industries and technologies. If you don't see a case study that matches your domain, reach out, some of my work is under NDA and can only be discussed under signed agreements, in person.

Case Study Deep Dives

Shareek-é-Ruh

Shareek-é-Ruh, Built End to End

A guided, human-first matchmaking platform I conceived, designed and built solo in roughly 10 weeks: brand, product, member app, matchmaker console, and a .NET backend on Azure. Design leadership, now paired with the ability to ship.

Avanade - Head of Experience Design Practice

Head of Experience Design Practice & Strategy & Experience Design Lead · Sydney · People-first practice turnaround, CBA AI programmes, bp fleet SaaS.

B2B - AI Checkout Assistant

Building customer confidence in a B2B AI assistant for billing and plan upgrades.

Lumiant - Advisor Client Experience Platform

Client experience platform for financial advisers: prepare, engage, act & track.

HealthTech portals and agentic AI experience architecture

HealthTech, Agentic AI

Experience architecture for governed autonomy across doctors, pharma, staff, and hospital admin, guardrails, orchestration, and human oversight.

Educ4te, LMS Brand, Strategy & Launch

End-to-end direction across strategy, brand, logo, LMS planning, website messaging, social narrative, and conference presence.

Let's connect

Got a wicked problem?

Whether you're building something new, fixing something broken, or looking for a senior product and experience leader to join your team, Let's Talk.

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Based in Sydney, working globally